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Simulation Programme · 6 days

Business Management Fundamentals

Six days. One live business, built end to end.

A hands-on simulation, not a lecture series. Each evening opens with a CEO brief, teaches the frameworks that answer it, and closes with a deliverable you defend out loud.

6 evenings · 4 hours eachAI co-pilots: Claude · ChatGPT · Gemini12+ deliverablesLive role-playsMENA-contextualised

Simulation Game

Pick a character. Start as a sales rep. Finish as CEO.

Every programme runs as a career simulation game — four characters, six ranks, and a USD 10,000,000 investment to allocate in the final round.

Session by session

Egyptian and Saudi professionals mapping a Business Model Canvas on a whiteboard with sticky notes
01
Day 1 · 4:00–8:00 PM

Onboarding, Ecosystem & the Business Model Canvas The shape of the opportunity

Sketch the shape of the business before you try to prove it.

Understand the ecosystem you are entering and put the whole business on one page.

  • Ecosystem mapping & the BD role in a business launch
  • Industry life cycle and where the opportunity sits
  • Business Model Canvas v1 — nine blocks
  • Learning Pyramid & DIKW: from data to judgement
  • Deliverable: Business Model Canvas v1
Egyptian and Saudi analysts reviewing market research charts and a TAM SAM SOM diagram
02
Day 2 · 4:00–8:00 PM

Market Research Fundamentals & Sizing the Opportunity The proof behind the sketch

Turn the sketch into evidence — sized, segmented and defensible in front of the CEO.

The CEO wants proof there is a market worth chasing — a defensible number, not a guess.

  • Primary vs secondary research and the BD opportunity formula
  • Reading market data: CAGR, market size vs market share
  • TAM · SAM · SOM estimation
  • Segmentation, Targeting & Positioning (STP)
  • Deliverables: Market Sizing Sheet + STP One-Pager
Egyptian and Saudi team building a customer journey map with touchpoints and 4Ps cards
03
Day 3 · 4:00–8:00 PM

Customer Journey & the Marketing Mix (4Ps) Plus digital marketing basics

How does a stranger become a loyal customer — and what exactly are we offering them?

Walk the customer's path from never-heard-of-us to advocate, then define the offer.

  • Customer journey stages, touchpoints and buying questions
  • The 4Ps aligned to your STP choices
  • Digital marketing fundamentals and channel selection
  • AI lab: touchpoint and messaging generation
  • Deliverables: Customer Journey Map + 4Ps One-Pager
Egyptian and Saudi sales team reviewing a pipeline funnel and CRM dashboard
04
Day 4 · 4:00–8:00 PM

Sales Management Fundamentals Pipeline, funnel, sales plan & CRM

Ideas don't pay salaries — pipeline does.

Real accounts, real numbers, and a CRM the CEO can open tomorrow morning.

  • Pipeline vs funnel — two views of the same truth
  • Six pipeline stages and stage-by-stage conversion rates
  • Sales-plan math against a Year-1 revenue target
  • CRM fundamentals and outreach templates
  • Deliverables: Sales Plan + populated CRM template
Egyptian and Saudi business partners shaking hands across a negotiation table
05
Day 5 · 4:00–8:00 PM

Networking, Partnerships, Meetings & Negotiation At the table under pressure

Know your walk-away point before you sit down.

Choose the right partner, run the right meeting, and negotiate with a plan.

  • Partnership models: distributor, agent, private label, retail listing
  • Five meeting types and how to run each one
  • Negotiation fundamentals: BATNA, ZOPA and anchoring
  • Two live role-play negotiations with AI counterparts
  • Deliverables: Negotiation Prep Sheet ×2 + partnership shortlist
Egyptian and Saudi finance professionals presenting a breakeven chart and profit and loss statement
06
Day 6 · 4:00–8:00 PM

Finance Fundamentals Cost types, breakeven, P&L & capital allocation

I don't approve stories, I approve numbers.

Prove when the business stops costing money and where every dollar goes.

  • Fixed vs variable, direct vs indirect costs
  • The breakeven formula applied across the product range
  • Reading and building a Year-1 P&L
  • Phasing a USD 10,000,000 investment into a use-of-funds plan
  • Deliverables: Breakeven Analysis, Year-1 P&L, Capital Allocation Table

Ready to run Business Management Fundamentals with your team?

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