DesignMindsetDesignMindset
← All simulation programmes

Simulation Programme · 5 days

Business Development Fundamentals

Own a territory. Build the pipeline. Close the deal — with AI co-pilots.

A BD simulation where every session hands you a live account list and a quota. You research, prospect, pitch, negotiate and forecast — then defend the number in front of a commercial director. AI co-pilots speed up research, draft outreach and stress-test your proposals.

5 evenings · 4 hours eachLive role-playsAI co-pilots: Claude · ChatGPT · GeminiMENA accounts

Simulation Game

Pick a character. Start as a sales rep. Finish as CEO.

Every programme runs as a career simulation game — four characters, six ranks, and a USD 10,000,000 investment to allocate in the final round.

Explore the simulation gameBook a discovery call

Session by session

01
Session 1

The BD Mandate & Opportunity Map — Where growth actually comes from

You cannot chase everything — choose, and choose with AI-assisted research.

Map the market, score the opportunities and pick the segments you will own. Use AI to scan industry reports and build a first-pass market map.

  • The BD role across the growth cycle
  • Opportunity scoring and qualification criteria
  • Ideal Customer Profile and account tiering
  • AI lab: market-scan prompts and ICP generation
  • Deliverable: Opportunity Map + ICP one-pager
02
Session 2

Prospecting & Outreach — From cold list to booked meeting

The pipeline starts with a message someone actually answers.

Build a target list and the multi-channel sequence that converts it into meetings. AI drafts the first message; you own the follow-up.

  • List building and data hygiene
  • Cold email, LinkedIn and call scripts
  • Objection handling in the first 30 seconds
  • AI lab: outreach personalisation and A/B variant generation
  • Deliverable: 30-account target list + outreach sequence
03
Session 3

Discovery, Pitching & Proposals — Diagnose before you prescribe

The best pitch is mostly questions.

Run discovery calls, translate needs into value and write a proposal that closes. Use AI to synthesise discovery notes and stress-test your business case.

  • Discovery frameworks and needs analysis
  • Value proposition and business case framing
  • Proposal and pricing structure
  • AI lab: proposal draft and risk-role questioning
  • Deliverable: Discovery script + client proposal
04
Session 4

Partnerships & Negotiation — Deals bigger than one account

Know your walk-away point before you sit down.

Select partners, structure the agreement and negotiate with a plan. AI helps model scenarios and prepare counter-offers.

  • Partnership models and channel economics
  • BATNA, ZOPA and anchoring
  • Live role-play negotiations
  • AI lab: term-sheet scenario modelling
  • Deliverable: Negotiation Prep Sheet + term summary
05
Session 5

Forecasting & Growth Plan — The number you sign up to

A forecast is a promise with math behind it.

Turn the pipeline into a credible forecast and a 12-month growth plan. Use AI to simulate pipeline scenarios and sensitivity.

  • Conversion rates, velocity and coverage ratios
  • Quarterly forecast build-up
  • Account growth and retention plays
  • AI lab: forecast scenario generation
  • Deliverable: Pipeline forecast + 12-month growth plan

Ready to run Business Development Fundamentals with your team?

Book a discovery call
Chat on WhatsAppEgyptChat on WhatsAppSaudi Arabia flagSaudi Arabia
See formats

Other simulation programmes

Simulation Programme · 4 days
Brain & Cognitive Function in Business

Train the manager's brain: neurogenesis, working memory, focus and decision quality applied to real business pressure.

Open details →
Simulation Programme · 6 days
Business Management Fundamentals

Six evenings running a live business end to end — from the business model canvas to a funded Year-1 P&L.

Open details →
Simulation Programme · 5 days
ERP Simulation

Run the whole company through one system — procurement, inventory, production, finance and reporting — with AI-powered exception detection.

Open details →
Simulation Programme · 4 days
CRM Simulation

Design and operate the customer engine: data model, pipeline stages, automation, revenue reporting and AI-assisted deal health.

Open details →
Simulation Programme · 5 days
Product Management

Take a product from problem discovery to launch and iteration — with AI research and a roadmap you can defend.

Open details →
Simulation Programme · 5 days
Financial Fundamentals

Read the statements, model the business, price for profit and defend the investment case — AI does the heavy lifting.

Open details →