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Simulation Programme · 4 days

Brain & Cognitive Function in Business

Rewire how your team thinks before you rewire how they work.

A cognitive-performance simulation for managers and commercial teams. Each session pairs applied neuroscience — neurogenesis, working memory, attention and cognitive load — with live business decisions under time pressure, so the science lands as sharper judgement instead of theory.

Illustration of the human cortex with new neurons forming, synaptic connections strengthening and a chart showing cognitive function increase
4 evenings · 3 hours eachApplied neuroscienceDecision drills under pressurePre/post cognitive baselineMENA-contextualised

Simulation Game

Pick a character. Start as a sales rep. Finish as CEO.

Every programme runs as a career simulation game — four characters, six ranks, and a USD 10,000,000 investment to allocate in the final round.

Explore the simulation gameBook a discovery call

Session by session

Human cortex illustration showing neurogenesis and strengthening synaptic connections
01
Day 1 · 5:00–8:00 PM

The Business Brain & Neurogenesis — How new neurons change performance

Your team's capacity is not fixed — it is trainable.

Understand what actually happens in the cortex when people learn, and take a cognitive baseline for working memory, creative thinking and attention.

  • Neurogenesis: how new neurons form and survive
  • Dendrites, axons and strengthening synaptic connections
  • Dormant vs dynamic neural networks at work
  • Cognitive baseline test: working memory, focus, creative thinking
  • Deliverable: personal cognitive baseline scorecard
02
Day 2 · 5:00–8:00 PM

Attention, Cognitive Load & Deep Work — Protecting the scarcest resource in the company

Every interruption is a withdrawal from the same account.

Map where your team's attention leaks, then redesign the working day around cognitive load instead of calendar habit.

  • Working memory limits and task switching cost
  • Cognitive load types and how meetings create them
  • Deep-work blocks inside a MENA business day
  • Redesigning a real team week under load rules
  • Deliverable: attention audit + redesigned team week
03
Day 3 · 5:00–8:00 PM

Decision Quality & Cognitive Bias — Thinking clearly when the numbers are ugly

Most bad decisions are fast decisions in disguise.

Run live business decisions under time pressure, then debrief the biases that shaped them and install a decision protocol.

  • Fast vs slow thinking in commercial decisions
  • Anchoring, sunk cost, confirmation and availability bias
  • Pre-mortems and decision journals
  • Pressure drills: pricing, hiring and partner calls
  • Deliverable: team decision protocol + decision journal template
04
Day 4 · 5:00–8:00 PM

Cognitive Fitness, Habits & Team Performance — Making the gains stick

Cognitive gains fade without a routine that defends them.

Turn the science into habits, rituals and measures your team can keep after the programme ends.

  • Sleep, movement, stress and neuroplasticity at work
  • Habit design and cue–routine–reward for managers
  • Coaching conversations that raise thinking quality
  • Post-programme cognitive re-test and comparison
  • Deliverables: 90-day cognitive fitness plan + team performance dashboard

Ready to run Brain & Cognitive Function in Business with your team?

Book a discovery call
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